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Mission and Director’s Welcome

Our Mission

The mission of the Office of Scholarships and Student Aid is to make sure that qualified students have the opportunity to study at The University of North Carolina at Chapel Hill regardless of their ability to pay.

The Office will strive to maximize available funds, exercise good stewardship of those resources, and perform related research and program evaluation. The goals are to:

  1. assist in the recruitment and retention of students;
  2. continually improve service to students; and
  3. support long-range enrollment and campus planning goals.

Rachelle Feldman in her office in Pettigrew Hall.

Director’s Welcome

Carolina has earned national recognition as a best value in public higher education, a measure of high-quality of academics and low cost. To uphold that tradition and maintain UNC’s public mission, our office is committed to helping all students meet the costs of college.

Undergraduates who apply by the priority deadline of March 1 can expect to receive aid for all of their demonstrated need through a combination of grants and scholarships (money that does not have to be repaid) and loans or Federal Work-Study.  Students may apply for aid at any time during the year, but those who apply by March 1 have a better chance of receiving grants and scholarships.

Nearly half of Carolina’s undergraduate students receive financial aid, mostly in the form of grants and scholarships. We’re proud of helping keep Carolina within reach of every student who earns admission. Average debt among graduating seniors is low, and only two-in-five students take on any federal loans at all. Our Carolina Covenant® program offers low-income students the chance to graduate from Carolina debt-free. Covenant Scholars also benefit from academic and personnel support services to help make the most of Carolina and encourage on-time graduation.

The majority of Carolina’s aid is need-based, but the University also awards a limited number of merit scholarships to recognize exceptional talent and promise. There is no separate application for these scholarships; students are automatically considered on the basis of their admissions application.

We also work closely with graduate and professional students to counsel them on financial aid decisions and scholarship opportunities at the University.

Founded in 1789 as the  nation’s first public university, Carolina has long recognized the value of socioeconomic diversity. Financial aid doesn’t simply help individual students — it strengthens the entire University by making sure that talent and hard work are the only criteria that matter in earning a place at UNC.

You are welcome to contact our office at any time for assistance or guidance with aid and scholarships. We’re here to help, and we look forward to working with you.


Rachelle Feldman
Associate Provost and Director
Office of Scholarships and Student Aid